process of getting best quality rice always begins with the seed
selection. Each year carefully selected healthy and pure seeds
are distributed among farmers by Sohail Rice Mills. Throughout
the season, an adequate network remains in place to interact
with farmers from seedling to harvesting stage. Experts from
Sohail Rice Mills visit farmers to assist them in preparation of
soil, use of fertilizers, pest control techniques and crop care.
Selection and purchase of pure healthy and top grade paddy is
critically important to guarantee best quality basmati rice. The
company pays premium over market price to attract farmers with
best produce, price is not a constraint where quality matters.
At the same time we ensures that major portion of profit filters
down to the hard working farmers.
Comprehensive inspection & testing precede purchase of paddy
lots. Random samples are drawn from paddy and tests are
performed after processing in mini mill to confirm yield, grain
length, field admixture and cooking characteristics. Every lot
has to meet stringent quality parameters before selection for
Selection of paddy is a process where a rice mill needs to
devote most of its energies, expertise and time. Quality of
final product largely depends upon the paddy procured. Many rice
mills avoid to indulge in such a laborious process and purchase
semi-processed rice from brokers instead of paddy from farmers.
Unfortunately, this cannot be done without compromising on
Sohail Rice Mills have a different strategy though. Paddy is
purchased at the beginning of rice season that effectively
eliminates all chances of mixing of inferior varieties. This is
so because paddy of different varieties of rice matures at
different times and cannot be mixed with each other. On the
other hand semi-processed rice available with brokers during
rest of the year remains prone to mixing that is often hard to